Adina Shorr , CEO
Adina joined CellGuide in October 2009 as CEO, Adina brings with her extensive experience in leadership and management of technology, systems and solutions stemming from over twenty year career at the high-tech sector both in the United States and Israel.
Prior to CellGuide Adina was the CEO and President of Objet Geometries Ltd. During her 6 year tenure at Objet Adina transformed the company from a start-up to a leader in the global 3D printing market. Prior to Objet, Adina served as Corporate Vice President at Creo, where she initiated and led in 2000 the establishment of Leaf Products, a start-in for professional digital photography within Creo. During her twelve year tenure at Scitex and Creo, Adina also served for four years as the President of Scitex Input Division. Adina received the Excellence award from Scitex Corporation.
Prior to her return to Israel in 1991, Adina worked in the United States for IBM in a sales support capacity and for Unisys in Program Management where she was responsible for the management of the business facets Unisys Network Computing Division. Adina received the Excellence award from Unisys Corporation.

Adina holds an MBA and a BA both with honors from Michigan State University in East Lansing, MI.

Boaz Efroni Rotman, VP Sales and Marketing
Boaz joined CellGuide in November 2009 in the capacity of VP Sales and Marketing. Boaz brings with him over fourteen years of highly successful sales, business development and marketing experience in the global High Tech market. Prior to joining CellGuide, Boaz was Associate Director of Marketing and Sales at Horizon Semiconductors (Set-Top box and broadcasting Multimedia IC vendor), where he led the Asia Pacific region together with key accounts in Europe and USA. Before that, Boaz was the Director of Business Development for North America at Global Locate (a fables A-GPS IC company bought by Broadcom in 2007) where he successfully drove sales into various markets focusing on Tier-1 handset, PDA/PND, Asset Tracking, and platform providers. In addition, Boaz was responsible for driving relationships with third party LBS vendors to create a complete synergy between all participants in the Location Based echo system.

Boaz holds BS degree in Electrical Engineering from the Ben-Gurion University in Israel where he specialized in signal processing and digital communication.

Dvir Rosenfeld, VP R&D
Dvir joined CellGuide in 2008. Dvir brings with him over eleven years of experience in technology development and management. Before assuming the role of VP R&D, Dvir lead CellGuide’s main technology development project, including architecture and algorithms, ASIC/VLSI, hardware and software activities. Prior to joining CellGuide, Dvir was an algorithms and research engineer at Elisra Electronic Systems, a member of Elbit Systems (NASDAQ: ESLT). Prior to that, Dvir served as a technical and intelligence specialist for the prime minister’s office. Perviously, Dvir served in an elite intelligence unit in the IDF as a team leader in a technological R&D section, specializing in signal processing.

Dvir holds a B.Sc. in Electronic Engineering from the Tel-Aviv University.

Eiran Duchovny, Chief System Architect
As Chief System Architect, Eiran is responsible for the design and development of CellGuide’s core technologies and processing architectures. Prior to joining CellGuide in 2000, Eiran spent over 20 years at Elta Technologies, Israel, and at Tadiran Communications, in various design roles relating to military electronic navigational and avionic products and technologies. He is a specialist in algorithm design, implementation and system radar design.

Eiran holds a B.Sc. and M.Sc. in Electronic Engineering from the Tel-Aviv University.

Noam Graetz, Chief Software Architect
Noam brings to CellGuide over 20 years of experience in the design and coding of embedded and mobile systems and products. Prior to joining CellGuide in 2004, Noam served as Software Architect at Bckweb Technologies (NASDAQ: BWEB) and Product Leader at ESPRO Information Technologies. Previously, Noam spent 6 years in the Israel Navy as a programmer and project manager.

Noam holds a B.Sc. in Electronic and Computer Engineering from the Technion Institute of Technology, Israel.

Victor Trakhtman Ph.D., Senior GPS Engineer
Dr. Trakhtman has over 30 years of experience in satellite navigation technologies. Dr. Trakhtman was involved in the design of the GLONASS, a satellite navigation system developed by the former Soviet Union, and spent twenty years at Russian Institute of Space Device Engineering (RISDE). In addition, Dr. Trakhtman held senior design positions at Ashtech Inc. as Project Manager of dual GPS and GLONASS receivers. Following his immigration to Israel he spent 5 years as a GPS Specialist at Infineion Technologies before joining CellGuide in 2002. Dr. Trakhtman is the author of a leading textbook on digital signal processing and several articles as well four patents related to satellite navigation.

Dr. Trakhtman holds a M.Sc. in Radio Engineering from the Moscow Power Institute and a Ph.D. in Technical Sciences from Scientfic Board of Moscow Electronic Communication Institute.

Tomer Reudor, FAE Manager
As Field Application Engineer Manager, Tomer is in charge of the entire integration process from pre-sale till post-sale. In the last two years Tomer was the head of CellGuide's software team. He and his team were in charge of few successful integrations process with tier one companies. Tomer holds more than six year of experience with the GPS Technology.

Tomer holds a B.A. in Computer Science from the Holon Institute of Technology, Israel.