Automotive electronics systems are rapidly moving to application processing platforms and the same O/S’s common to mobile and consumer products. Now the automotive market can take advantage of the cost reduction and performance enhancement opportunities offered by CellGuide’s GPS products.

GPS is becoming very popular both as an after-market add-on, and also as a pre-market option. Both after-market and pre-market automotive electronics manufacturers are looking for ways to cut costs as competition in the telematics sector heats up. Once a feature of only the luxury car segment, GPS is fast becoming mainstream in both the midrange and economy car segments, so GPS unit cost is more critical than ever. The low cost of the CellGuide GPS solutions and their high performance is ideal for system designers who want to put a high performance GPS in these vehicles while keeping costs down.